Farewell to The Grove: An Unforgettable Moroccanoil Elite Showcase

What an incredible time we had at The Grove for the Moroccanoil Elite Showcase! From the moment we arrived, the event was filled with inspiration, innovation, and luxury.

Highlights of the Event

The event commenced with Emil McMahon, who shared invaluable insights on salon retail, including how different age groups are influenced to purchase. “Understanding generational differences can help you and your business from both a client and team perspective.”

The afternoon offered a variety of workshops. Kevin Hughes, Vice President of Artistry for Moroccanoil, travelled from Los Angeles to reveal his editorial hair secrets. Michel Baltazar, Moroccanoil International Hair Artist, joined us from France to provide the latest Moroccanoil trends. Gareth Williams, Global Ambassador for Moroccanoil, offered fantastic social media tips and tricks – described by guests as ‘motivational’ and inspiring’.

The day concluded with a stunning model showcase which led to a summer garden party, featuring entertainment by magician Steve Rowe and incredible portraits drawn by Daria, who commanded a queue for the whole evening!

On day 2 we were treated to insider secrets from an expert industry panel on the second day. Jayne Lewis-Orr, Executive Director of Professional Beauty Group, Kevin Hughes, Gareth Williams, and Emil McMahon shared remarkable insights into the industry.

The feedback we received was phenomenal, here are a few highlights

• “How well organised and luxurious the event was.”
• “Every detail was thought out from the products in the bathrooms to the amazing argan tree.”
• “All the information we received from the artists and educators and the interaction with other salons and networking.”
• “Being accepted and welcomed by the team.”

What an unforgettable event! Over two days, our wonderful customers experienced a perfect blend of education, creativity, community, and fun. Artists and educators from around the globe came together to make the Moroccanoil Elite Showcase truly special.

Thank you to all our customers who attended the event and everyone who made it a success.

Until next time, we look forward to seeing you at the Moroccanoil, The Collective in Las Vegas!

Stay inspired and keep innovating!