Happy Retailing!

November 1, 2021

Let it sell

When recommending a new product or style to a client, you’re demonstrating good salesmanship! You’re constantly using your sales skills without realising, and it’s important to make sure your staff are playing their part.

Encourage your staff to chat to customers about what they’re looking for this Christmas and ensure they’re delivering the best possible service.

Top tips for seasonal retail

Spreading the Christmas cheer starts with you!

Make the most of every retail opportunity and follow our top tips to help improve your retailing:

1) Seasonal gift sets look great on display and they often contain the fastest moving lines. They are also easy to sell to your clients.

2) Broaden your range…hair salons, add a few beauty lines, beauty salons, why not add a few hair gifts? Ask your Aston & Fincher contact for advice about products that will complement your existing ranges or shop online.

3) Getting your stock right can be tricky so give Aston & Fincher a call if you need assistance! Start off with a few lines displayed well and build on them as you see sales go up.

4) Price points can make all the difference. Make sure you have a range when selecting your stock gifts for £10, £10-£20 and £20+. These price points will cover Secret Santa, gifts for teachers, partners, family and more!

Merry merchandising!

Keep your customers coming back for more with a regularly updated seasonal display and they’ll be queuing out the door…

1) Ensure your gift packs stand out on the shelf, so remember to take a minute to consider shelf positioning when creating a display.

2) Displaying products by sub-ranges is always a great idea, as your customers will be more willing to make multiple purchases. For example, keep together - gifts for 'her’ and 'him’.

3) Put your best sellers in the hot spot so they’ll never be missed!

4) Make sure your products are accessible and your client’s can reach them. That way, they’ll be more inclined to fill their shopping baskets. How about displaying a gift on each styling station?

5) Make use of shelf talkers! This gives immediate information about the products.

6) The salon window is your best friend! Use this as your spotlight promotional tool. Display POS, posters, window stickers and even Christmas decorations!

7) Keep it fresh! Re-merchandising regularly will always boost your sales.

8) If in doubt, ask a client what they look for when shopping. Their advice is always helpful!

Prices that dazzle

Help your customers this Christmas by ensuring pricing and packaging is on point.

1) Pricing should be clear and visible.

2) Pricing should be detailed. For example, if there’s a free gift with a particular product, then make sure you highlight this!

3) Put the spotlight on great value products! Let your customers know about great deals, and make sure you shout the loudest about your best value products.

4) You could even introduce a gift-wrapping service, offering presents to go straight under the tree!

Shop our wide range of Christmas retail gifts HERE