Salon Innovation Starts Here: Meet Valera's Newest Styling Tools

Introducing three new, salon-exclusive tools from Valera, designed specifically for the demands of the modern stylists and colorists. If you want the edge in styling, finishing, and post-color care, these are the styling tools of the moment.

Created with the colorist in mind, this hairdryer features five predefined color care modes, each designed to protect the vibrancy and health of freshly colored hair. Whether it’s blonde, balayage or brunette, the advanced ION-Boost system keeps color fresh, glossy and frizz-free.

• Powerful yet gentle digital motor (7,000-hour lifespan)
• Color-specific presets for optimal post color care
• ION Boost for maximum shine and moisture retention
• Four professional styling accessories included
• LIghtweight, quite and ergonomic for all day salon use
• Integrated ROTOCORD for complete mobility and control without the hassle of cord entanglement

Built for: Protecting and enhancing color results immediately after processing.

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Styling colored hair demands intelligent heat control and that's wher the SQ Pulsa Color Pro shines. It features five temperature settings (120°C - 230°C), a Thermo Balance Sensor™, and tourmaline ceramic floating plates to ensure gentle, even styling from root to tip. The ION Boost system reduces frizz while preserving color brilliance. 

• 5 heat settings tailored for color treated hair
• Super fast heat up with HOT advisor
• Slim rounded design for straightening or curling
• Floating plates for smooth, snag free styling
• Universal voltage for global salon pros

Built for: Color-safe straightening and wave creation with precision and care.

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The Selexa AI is the latest hairdryer for creative stylists. With five intelligent styling presets, you get perfect airflow and temperature for every technique: curls, volume, sleek styles, and more. Prefer total control? Switch to Manual Mode and customise airflow and heat to your exact needs.

• Digital high-speed motor (10,000-hour lifespan) 
• Ultra-light, ultra-quiet (69 dB(A)) 
• Thermo Balance Sensor for consistent heat control 
• Four salon-grade attachments including diffuser and cool nozzle 
• Boosted ion technology for healthy shine
• Integrated ROTOCORD for complete mobility and control without the hassle of cord entanglement

Built for: Daily high-performance styling across all hair types and finishes.

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These professional tools are available only through Aston & Fincher, both in-store and online. Whether you’re upgrading your kit or equipping a full team of stylists, these tools are designed to deliver salon-level performance every time.

Trusted by professionals around the world, Valera is a Swiss brand with over 65 years of expertise in premium hair care technology. Known for precision engineering, salon-grade durability, and a commitment to healthy styling, Valera continues to push the boundaries of what’s possible with professional tools.

Be the first to bring these powerful, intelligent tools into your workspace and redefine what’s possible behind the chair.