Updates from Europe’s most popular music contest

Presenting Moroccanoil – Partners of Eurovision Song Contest, Malmö 2024

A group of our Territory Sales Managers and Head Office team had the honour of joining Moroccanoil at Eurovision 2024 in Malmö.

Two semi-finals, VIP parties, a backstage tour, observing Moroccanoil products being used and of course the Grand Final on Saturday 12th May, the team got to experience a little bit of everything Eurovision. We hope all the participants are proud of their incredible performances and we are delighted for winner, NEMO from Switzerland.

It’s always exciting to see Moroccanoil styles off and on stage and our team loved getting to see the products we all know and love, being used for the show. With over 2,500 Moroccanoil products used during the contest, the Eurovision stylists were asked what their go-to products would be:

• Mending Infusion - Leave-in finishing serum that instantly seals up to 90% of split ends while smoothing frizz and helping to prevent future damage.
• Treatment Original - Multitasking, argan oil-infused hair oil to smooth frizz, detangle, condition, boost shine and provide long-term conditioning and reduced drying time.
• Perfect Defense - No-hold spray that works with all hair types and styling tools to protect from heat up to 450°F/230°C. For use on damp or dry hair.
• Frizz Shield Spray – Weightless styling mist that repels humidity to provide long-lasting frizz protection, leaving hair with glass-like shine and a silky, non-sticky finish.
• Luminous Hairspray - Strong hold, flexible hairspray for building long-lasting styles while boosting shine and fighting frizz without leaving a flaky residue.
• Dry Texture Spray - Dry-finish texturizing spray for effortless volume and long-lasting hold. Infused with argan oil for a touchable, non-sticky finish.

Alongside backstage access, some of the A+F team were invited to the launch of Moroccanoil’s brand new Treatment Purple.

The Moroccanoil Treatment that you know, and love is formulated with argan oil and linseed extract with the new addition of tone-correcting violet pigments. Treatment Purple styles, conditions, and adds shine whilst neutralising brassy tones and revitalising blonde, lightened, or grey hair.

Not only does Moroccanoil Treatment Purple combat brassiness, but it also offers a range of styling and conditioning benefits. ​ Moroccanoil Treatment Purple instantly absorbs into the hair, providing immediate enhanced manageability. It instantly restoring vibrancy and radiance, while creating long-lasting smoothness, speeding up blow-dry time, and boosting shine!

Thank you for having us Moroccanoil – it was fantastic to see all the action in Malmö, Sweden and to watch such an amazing show. We’re already looking forward to reuniting next year in Switzerland! Bring on 2025!

Want to see full highlights of Eurovision 2024, click here to read the Moroccanoil Newsletter.

Want to try out all Moroccanoil products used during Eurovision – All products are available online or in-store now!