Maintaining clean, bright blonde tones between colour services can be challenging as unwanted yellow and orange tones begin to appear. iQ Icy Blonde Shampoo has been developed to help salons maintain cooler-looking blonde and grey hair while providing gentle cleansing and care.

Formulated with violet pigments, this brass-neutralising shampoo helps counteract unwanted warm tones to support brighter, cleaner blonde results. Suitable for natural, highlighted, colour-treated blonde and grey hair, it helps refresh the appearance of the hair while maintaining softness, shine and manageability.

The nourishing formula cleanses effectively without compromising condition, while the sweet vanilla fudge fragrance enhances the salon experience. Presented in a professional litre size, iQ Icy Blonde Shampoo is ideal for regular backwash use and forms an essential part of a complete blonde maintenance routine.

How to Use

Wear gloves and apply to damp hair. Leave on for between 1–3 minutes and rinse thoroughly. Once you achieve the desired colour, alternate with another shampoo.

Key Benefits

• Brass-neutralising shampoo for blonde, highlighted and grey hair
• Helps counteract unwanted yellow and orange tones
• Supports brighter, cleaner and cooler-looking blonde results
• Suitable for natural and colour-treated blonde hair
• Gentle cleansing formula that helps maintain softness and shine
• Professional litre size ideal for salon backwash use

Product Features

• Sulphate Free: Yes
• Paraben Free: Yes
• Silicone Free: No
• Vegan Friendly: Yes
• Colour Safe: Designed for natural and colour-treated blonde and grey hair. Not recommended for other hair colours
• pH: 5.5–6.5

Delivery Info: Aston & Fincher works with our suppliers to ensure your orders are complete and delivered safely and on time. We offer standard delivery times of 1-3 working days, though it will usually be the next day. Any delivery queries, please email us on businessservices@afteam.co.uk or call 0345 201 0825

Free delivery applies to baskets with a value of £50+ ex. VAT (£60+ inc. VAT), to UK mainland addresses. It excludes furniture and exceptional items; we will contact you in these cases.

During our online VAT Free promotional period, free delivery applies to baskets with a value of £83.33 ex VAT, which is the same as £100+ inc VAT.

Furniture and Special Order Deliveries: Furniture and special-order items have different times based on availability and production hours. Please contact us for any queries.

Lead-times are therefore given as a guideline only. You will be advised of lead-times on placement of order, but if items are required by a specific date, please contact us before placing orders online.

Once an order has been placed, it can take up to 5 working days for Aston & Fincher to receive the manufacturer's production confirmation. This will have an approx. date of dispatch from the manufacturers.

At this stage, Aston & Fincher will contact you to give you an estimated delivery date to the UK.

For more information, please refer to the Terms and Conditions