Olaplex No.4P Blonde Enhancer Toning Shampoo 250ml is a highly concentrated purple shampoo designed to neutralise unwanted yellow tones and brassiness in blonde, lightened, and grey hair. Powered by Olaplex’s patented bond-building technology, this advanced formula helps repair everyday damage while strengthening hair bonds to support healthier, more resilient hair.

Ideal for professional and freelance hairdressers, stylists, and salon retail, this toning shampoo gently cleanses while brightening colour and enhancing shine. The ultra-pigmented violet formula helps even out tone while maintaining hydration and softness, leaving hair visibly brighter, smoother, and more manageable after just one wash.

Suitable for straight, wavy, curly, and coily hair types across all textures and porosity levels, it delivers salon-quality toning results without stripping moisture or compromising colour.

• Brightens blonde, lightened, and grey hair while enhancing shine
• Neutralises unwanted yellow tones and brassiness
• Repairs everyday damage and helps defend against future breakage
• Strengthens and reinforces hair bonds for more resilient hair
• Gently cleanses without stripping moisture
• Dermatologist tested, vegan, colour-safe, and suitable for chemically treated hair

How To Use:

• Dispense a small amount and emulsify in the hands
• Apply to wet hair
• Lather thoroughly
• Leave on for 1–3 minutes depending on desired toning result
• Rinse thoroughly

The highly concentrated formula means a little goes a long way, with the 250ml bottle delivering up to 100 applications, making it ideal for both professional salon use and retail.

Delivery Info: Aston & Fincher works with our suppliers to ensure your orders are complete and delivered safely and on time. We offer standard delivery times of 1-3 working days, though it will usually be the next day. Any delivery queries, please email us on businessservices@afteam.co.uk or call 0345 201 0825

Free delivery applies to baskets with a value of £50+ ex. VAT (£60+ inc. VAT), to UK mainland addresses. It excludes furniture and exceptional items; we will contact you in these cases.

During our online VAT Free promotional period, free delivery applies to baskets with a value of £83.33 ex VAT, which is the same as £100+ inc VAT.

Furniture and Special Order Deliveries: Furniture and special-order items have different times based on availability and production hours. Please contact us for any queries.

Lead-times are therefore given as a guideline only. You will be advised of lead-times on placement of order, but if items are required by a specific date, please contact us before placing orders online.

Once an order has been placed, it can take up to 5 working days for Aston & Fincher to receive the manufacturer's production confirmation. This will have an approx. date of dispatch from the manufacturers.

At this stage, Aston & Fincher will contact you to give you an estimated delivery date to the UK.

For more information, please refer to the Terms and Conditions