Wella Professionals Perform Permanent Straightening Cream For Coloured Hair 200ml

Wella Professionals Perform Permanent Straightening Cream For Coloured Hair 200ml

PLU 01657
Price
£16.70 ex VAT

Achieve sleek, straight styles on coloured hair with Wella Professionals Perform Permanent Straightening Cream. Designed for salon professionals, it delivers long-lasting smoothness, softness, and shine using bond builder technology.

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Details

Wella Professionals Perform Permanent Straightening Cream for Coloured Hair is specially developed for professional and freelance hairdressers working with colour-treated clients. This advanced formula uses Bond Builder Technology with AHA & betaine to straighten and smooth coloured hair while maintaining its strength, softness and shine.

Ideal for clients with frizzy, curly or unruly hair, this professional-grade cream transforms texture and delivers sleek, touchable results that last for up to six months or until regrowth appears.

  • Permanent Straightening Result: Creates lasting smoothness for up to 6 months, even on colour-treated hair

  • Soft, Touchable Finish: Leaves hair feeling silky, sleek and manageable

  • Bond Builder Technology: Protects the hair structure during the straightening process

  • Tailored for Coloured Hair: Designed to work gently and effectively on chemically treated hair

  • Professional Use Only: Use with Perform Neutraliser and match to hair type after a proper diagnosis

How To Use:

  1. Softening – Apply chosen straightening cream section by section. Comb the hair straight and allow it to develop.

  2. Rinsing – Emulsify and rinse thoroughly.

  3. Dry & Straighten – Blow-dry the hair fully with a brush, then straighten with tools.

  4. Neutralise – Apply neutraliser cream, develop for 10 minutes while ensuring hair stays straight.

  5. Post Treatment – Finalise the service with Wella Perm Post treatment for stabilisation.

Always diagnose the hair condition before beginning the service and select the correct formula. Perform Straight is available in three variants: N for normal to resistant hair, C for coloured hair, and S for sensitised or highlighted hair. A strand test is recommended before use for best results.
Delivery

Delivery Info: Aston & Fincher works with our suppliers to ensure your orders are complete and delivered safely and on time. We offer standard delivery times of 1-3 working days, though it will usually be the next day. Any delivery queries, please email us on businessservices@afteam.co.uk or call 0345 201 0825

Free delivery applies to baskets with a value of £50+ ex. VAT (£60+ inc. VAT), to UK mainland addresses. It excludes furniture and exceptional items; we will contact you in these cases.

During our online VAT Free promotional period, free delivery applies to baskets with a value of £83.33 ex VAT, which is the same as £100+ inc VAT.

Furniture and Special Order Deliveries: Furniture and special-order items have different times based on availability and production hours. Please contact us for any queries.

Lead-times are therefore given as a guideline only. You will be advised of lead-times on placement of order, but if items are required by a specific date, please contact us before placing orders online.

Once an order has been placed, it can take up to 5 working days for Aston & Fincher to receive the manufacturer's production confirmation. This will have an approx. date of dispatch from the manufacturers.

At this stage, Aston & Fincher will contact you to give you an estimated delivery date to the UK.

For more information, please refer to the Terms and Conditions

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